‘The Gimmicks’ Launches New Season of Web3 Animated Show


Toonstar, a Web3 animation studio, has introduced that its breakout grownup animated sequence, The Gimmicks, will launch a second season on the Avalanche blockchain. Hollywood veteran writers, Dave Ihlenfeld and David Wright, who labored on Household Man and Star Trek, will proceed as government producers of the sequence. Moreover, Riverdale’s Mark Consuelos will be a part of The Gimmicks workforce as Government Producer and voice expertise.

graphic showing the gimmicks characters
The Gimmicks followers rejoice! Season 2 is launching tomorrow.

About The Gimmick’s new season

The Gimmicks embraced Web3 early on. It gave NFT holders the flexibility to affect storylines and character arcs. The mannequin proved to be extremely profitable, kicking off an business pattern.

Toonstar’s proprietary applied sciences allow NFT holders to work together on-chain. This led to over 70 thousand weekly on-chain actions, and over 1 million votes and messages in simply three months. Because of this, Toonstar will increase Web3 alternatives within the new The Gimmick’s season. The neighborhood will be capable to work together on-chain with “Upvoting” (a Reddit-like discussion board), in addition to “Sizzling or Not” (a Rotten Tomatoes-like ranking board).

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“Viewers engagement and retention is struggling throughout all platforms with conventional Hollywood content material, however our mannequin is bucking the pattern,” mentioned John Attanasio, CEO and Co-founder of Toonstar. “As quickly as we began speaking with the workforce from Avalanche, we knew they actually understood Hollywood 3.0 and will present the most effective know-how and help to assist us lead the market.”

Avalanche will host The Gimmicks’ Season 2 premiere occasion at its Ciel Creatives Studios tomorrow. Toonstar will launch extra NFTs accessible to followers all through the season. Undoubtedly, these will proceed to push the boundaries of participatory storytelling and neighborhood advantages.

About Toonstar

Toonstar is the Web3 leisure studio behind The Gimmicks, made up of creators from Disney, Warner Bros, and DreamWorks. By means of The Gimmicks, Toonstar is revolutionizing animation technology through the use of blockchain know-how. A-listers reminiscent of Mila Kunis, The Good Brothers and Rocky Romero are all supporting the sequence.


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